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Available courses
visual branding style book
- Teacher: Julie Todd
Course Outline: Mastering Online Course Pricing and Marketing
Mastering Online Course Pricing and Marketing
Module 1: Understanding the Online Course Market
- Current trends in e-learning
- Analyzing your target audience
- Competitor research and positioning
Module 2: Fundamentals of Course Pricing
- Value-based pricing principles
- Cost analysis and profit margins
- Psychological pricing tactics
Module 3: Advanced Pricing Strategies
- Tiered pricing structures
- Bundle pricing and cross-selling
- Subscription models and recurring revenue
Module 4: Marketing Your Online Course
- Building a pre-launch strategy
- Leveraging social media and content marketing
- Email marketing for course creators
Module 5: Sales Funnel Optimization
- Creating effective landing pages
- Implementing and testing sales funnels
- Conversion rate optimization techniques
Module 6: Analytics and Continuous Improvement
- Key metrics for course pricing and sales
- A/B testing methodologies
- Adapting to market changes and student feedback
Module 7: Legal and Ethical Considerations
- Pricing transparency and consumer protection
- Managing refunds and satisfaction guarantees
- Ethical marketing practices in education
- Teacher: Julie Todd
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AI-Assisted Content Creation for Social Media
Course Description
This course teaches students how to leverage AI-powered tools to streamline and elevate their social media content creation process. Participants will learn about AI-assisted image and video generation, caption writing, and scheduling strategies to enhance their social media presence.
Course Outline
Module 1: Introduction to AI-Assisted Content Creation
- Overview of AI-powered content creation tools for social media
- Benefits of using AI in social media content creation
- Current landscape of AI tools in social media marketing
- Setting up the right tools and software for AI-assisted content creation
- Exercise: Evaluate and select AI tools for your social media strategy
Module 2: AI-Generated Imagery for Social Media
- Introduction to AI image generation tools (e.g., DALL-E, Midjourney, Stable Diffusion)
- Techniques for using AI tools for image generation and manipulation
- Best practices for customizing and refining AI-generated images
- Ensuring brand consistency with AI-generated visuals
- Exercise: Create an AI-generated social media image campaign for a specific brand or product
Module 3: AI-Assisted Caption Writing and Scheduling
- Overview of AI-powered writing assistants for social media
- Techniques for using AI tools for caption writing and optimization
- Maintaining brand voice while leveraging AI-generated content
- AI-powered scheduling and posting strategies
- Integrating AI tools with social media management platforms
- Exercise: Develop an AI-assisted social media content calendar for a month, including captions and posting schedule
Module 4: AI-Driven Video Content Creation
- Introduction to AI video generation and editing tools
- Techniques for using AI tools in video content creation
- Best practices for creating engaging AI-driven video content
- Adapting AI-generated videos for different social media platforms
- Exercise: Create an AI-generated social media video campaign, including short-form content for platforms like TikTok and Instagram Reels
Module 5: Measuring the Impact of AI-Assisted Content Creation
- Overview of social media analytics and AI-powered insights
- Tracking engagement and metrics for AI-assisted content
- A/B testing AI-generated content vs. traditional content
- Refining AI-assisted content strategies based on data insights
- Future-proofing your social media content creation with AI-powered tools
- Exercise: Analyze the performance of AI-generated content and create an optimization plan
Course Format
- Video lessons with interactive quizzes and practical exercises
- Downloadable resources (templates, checklists, tool guides)
- Access to a curated list of AI tools for social media content creation
- Private community for discussion, feedback, and networking
- Live Q&A sessions with the course instructor
Additional Features
- Case studies of successful AI-assisted social media campaigns
- Guest lectures from social media experts and AI tool developers
- Hands-on workshops for popular AI content creation tools
Target Audience
- Social media managers and digital marketers
- Content creators and influencers
- Small business owners managing their own social media presence
- Marketing professionals looking to upskill in AI-assisted content creation
Course Duration and Structure
- 5-week program
- 2-3 hours of video lessons and exercises per module
- Self-paced with recommended weekly milestones
- Optional capstone project: Create a comprehensive AI-assisted social media campaign
- Teacher: Julie Todd
AI-Driven Branding and Design
Course Description
This course teaches students how to leverage AI-powered design tools to create cohesive and compelling brand identities. Participants will learn about AI-assisted creation of logos, typography, color palettes, and imagery to develop strong, consistent brand visuals across various platforms.
Course Outline
Module 1: Introduction to AI-Driven Branding
- Overview of AI-powered design tools for branding
- The role of AI in modern branding and design
- Importance of cohesive branding in the digital age
- Ethical considerations in AI-driven branding
- Setting up the right tools and software for AI-driven branding
- Exercise: Evaluate and compare AI branding tools
Module 2: AI-Generated Logos and Icons
- Introduction to AI logo generation tools
- Techniques for using AI in logo and icon creation
- Best practices for customizing and refining AI-generated designs
- Ensuring uniqueness and trademark considerations
- Case studies of successful AI-driven branding campaigns
- Exercise: Create an AI-generated logo and icon set for a fictional brand
Module 3: Typography and Color Palette Development
- AI-powered typography tools and techniques
- Using AI to select and pair fonts effectively
- Developing cohesive color palettes with AI assistance
- Ensuring accessibility and readability in AI-generated typography
- Adapting AI-generated typography for different mediums (print, digital, etc.)
- Exercise: Create an AI-generated typography system and color palette for a fictional brand
Module 4: Imagery and Visual Identity
- Overview of AI image generation and manipulation tools
- Techniques for using AI in creating brand imagery
- Developing a consistent visual identity across platforms
- Balancing AI-generated content with authentic brand imagery
- Legal considerations for AI-generated visuals
- Exercise: Develop an AI-generated visual identity for a social media campaign
Module 5: Implementing AI-Driven Branding Strategies
- Integrating AI-driven branding into marketing campaigns
- Creating brand guidelines that incorporate AI-generated elements
- Measuring the impact of AI-driven branding on brand recognition and engagement
- A/B testing AI-driven branding elements
- Future-proofing your branding strategies with AI-powered tools
- Exercise: Develop a comprehensive AI-driven brand strategy for a fictional company
Course Format
- Video lessons with interactive quizzes and practical exercises
- Downloadable resources (templates, checklists, tool guides)
- Access to a curated list of AI branding and design tools
- Private community for discussion, feedback, and networking
- Live Q&A sessions with the course instructor and industry experts
Additional Features
- Case studies of successful AI-driven branding campaigns
- Guest lectures from branding experts and AI tool developers
- Hands-on workshops for popular AI branding and design tools
Target Audience
- Graphic designers and brand strategists
- Marketing professionals looking to incorporate AI into their branding processes
- Entrepreneurs and small business owners developing their brand identities
- Design students interested in cutting-edge branding techniques
Course Duration and Structure
- 5-week program
- 2-3 hours of video lessons and exercises per module
- Self-paced with recommended weekly milestones
- Optional capstone project: Create a complete AI-driven brand identity for a fictional company
- Teacher: Julie Todd
This comprehensive course teaches students how to leverage AI-generated virtual photoshoots for creating stunning visual content. Participants will explore AI-powered design tools, best practices for virtual photoshoots, and strategies for integrating AI-generated content into marketing campaigns.
Course Outline
Module 1: Introduction to AI in Visual Storytelling
- Overview of AI-generated virtual photoshoots
- Current state and evolution of AI in visual content creation
- Key players and innovators in the industry
- Benefits of using AI in visual content creation
- Setting up the right tools and software
- Exercise: Explore AI-generated imagery platforms and create a simple AI-generated image
Module 2: Understanding AI Design Principles
- Fundamentals of design for AI-generated content
- Color theory
- Composition
- Typography
- Balancing human creativity with AI capabilities
- Designing for emotional resonance and engagement
- Case studies of successful AI-powered campaigns
- Exercise: Create a design brief for an AI-generated virtual photoshoot
Module 3: Creating AI-Powered Virtual Photoshoots
- Using AI tools for image generation and manipulation (e.g., Midjourney, DALL-E, Prisma)
- Best practices for directing AI-generated scenes
- Scriptwriting
- Storyboarding
- Concept development
- Post-processing and editing techniques
- Color grading
- Retouching
- Compositing
- Exercise: Create a simple AI-generated virtual photoshoot using a chosen AI tool
Module 4: Integrating AI-Generated Content into Marketing Strategies
- Identifying target audiences and content needs
- Creating cohesive brand identities with AI-generated content
- Brand voice
- Tone
- Visual language
- Measuring the impact of AI-generated content on marketing campaigns
- Analytics
- Metrics
- KPIs
- Case studies of successful AI-powered marketing campaigns
- Exercise: Develop a marketing strategy incorporating AI-generated content for a fictional brand
Module 5: Advanced AI Techniques and Trends
- Exploring cutting-edge AI technologies in visual storytelling
- Neural networks
- Generative models
- Computer vision
- Staying ahead of the curve with emerging trends and tools
- AI-generated video
- Interactive experiences
- Immersive storytelling
- Future-proofing your skills in AI-generated content creation
- Exercise: Research and present on a new AI-powered tool or technology in visual storytelling
Course Format
- Video lessons with interactive quizzes and exercises
- Downloadable resources (templates, style guides, software tutorials)
- Private community for discussion, feedback, and support
- Live office hours with Julie Todd for Q&A and guidance
Additional Features
- Case studies and guest lectures from industry experts
- Software and tool tutorials
- Templated exercises and resources
Target Audience
- Creative professionals looking to upskill
- Entrepreneurs and small business owners
- Social media influencers and content creators
Course Duration and Structure
- 4-6 week program
- 1-2 hours of video lessons and exercises per module
- Self-paced with flexible deadlines
- Optional 1-on-1 coaching sessions (additional fee)
- Teacher: Julie Todd